Building a luxury wedding content brand

Luxury is not a price point. Luxury is restraint. The brands couples remember are the ones that say less, show less, and finish more.

Three rules

1. 1Edit your portfolio down by half. Then again.
2. 2Use one typeface. Two at most.
3. 3Reply slowly, but never late. Pace is a signal.

What luxury couples actually want

They want to feel like the only client. Everything in your brand — your site, your emails, your delivery — should reinforce that feeling.