# Aisle Creator Academy — Master Curriculum

The complete training platform for wedding content creators.
Owned and operated by Aisle — the operating system for wedding content creators.

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## Mission

Build the industry's standard education platform for wedding content creators. Take a creator from $0 in revenue to $250K+ while reinforcing Aisle's product surface (events, capture, delivery, automation) at every stage.

Benchmarks: HubSpot Academy, Shopify Learn, Coursera Professional Certificates, LinkedIn Learning, Kajabi Hero University — translated for the wedding content creator vertical.

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## Phase 1 — Academy Structure

Content is organized into:

- **Tracks** — 10 thematic verticals (Business, Sales, Pricing, Client Experience, Capture, Editing, Delivery, Scaling, Luxury, Aisle Mastery)
- **Modules** — 6–8 per track, each a logical unit of learning
- **Lessons** — Tier 1-depth pages (3,000–4,000 words each) with frameworks, tables, JSON-LD
- **Workshops** — Monthly live cohorts (deferred — design only)
- **Templates** — Lead-magnet downloadables (contracts, calculators, SOPs)
- **Certifications** — 4 stackable creds (Foundation → Pro → Luxury / Agency)
- **Resources** — Tools, gear lists, vendor directories, swipe files
- **Masterclasses** — Long-form expert deep-dives (deferred — design only)

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## Phase 2 — Learning Paths

### Beginner Creator
- **Objective:** Zero to first three booked, paid weddings.
- **Sequence:** Track 1 → 5 → 3 → 6 → 7 → 10
- **Completion:** ~45 hours over 6–8 weeks
- **Milestones:** Business registered, portfolio site live (3 case studies), 3-tier package menu published, first booked wedding signed, same-night reel delivered.
- **Certification earned:** Certified Wedding Content Creator™

### Growing Creator
- **Objective:** $50–75K revenue, 60%+ inquiry close rate.
- **Sequence:** Track 2 → 3 → 4 → 7 → 6
- **Completion:** ~50 hours over 8–10 weeks
- **Milestones:** 4-email inquiry sequence shipped, standard-tier conversion >50%, same-night reel SOP used on 3 weddings, 1 planner referral relationship, 10+ weddings booked.
- **Certification earned:** Certified Wedding Content Creator™ + Track 4 badge

### Full-Time Creator
- **Objective:** Cross $100K, keep nights and Sundays free.
- **Sequence:** Track 8 → 4 → 7 → 6 → 2
- **Completion:** ~60 hours over 10–12 weeks
- **Milestones:** 14 SOPs documented, first editor hired with >85% test-edit pass, 24-hr delivery on 90% of season, P&L >55% net margin, 30+ weddings booked.
- **Certification earned:** Certified Wedding Content Creator Pro™

### Premium Creator
- **Objective:** >$8K average ticket, planner-referred only, <30 weddings/year.
- **Sequence:** Track 9 → 4 → 3 → 6 → 5
- **Completion:** ~55 hours over 10–14 weeks
- **Milestones:** Luxury portfolio refresh (5 editorial case studies), 2 luxury planner preferred-list inclusions, avg ticket >$8K on last 6 bookings, 1 luxury publication feature.
- **Certification earned:** Certified Luxury Wedding Content Creator™

### Agency Owner
- **Objective:** $250K+ multi-creator studio, owner shoots <40% of weddings.
- **Sequence:** Track 8 → 1 → 4 → 7 → 10
- **Completion:** ~75 hours over 12–16 weeks
- **Milestones:** Org chart (1 lead + 2 editors + 1 ops), brand-wide style guide, centralized Aisle workflows, TTM revenue >$250K with >45% net margin.
- **Certification earned:** Certified Wedding Content Creator Agency™

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## Phase 3 — The 10 Core Tracks

### Track 1 — Business Foundations (8 hr · Beginner/Growing)
**Objective:** Stand up a legitimate, profitable, legally protected creator business from day one.

Modules:
1. Naming, registration, and entity choice for creators
2. Bookkeeping, banking, creator chart of accounts
3. Insurance — general liability, gear, E&O
4. Tax basics, quarterly estimates, missed deductions
5. Brand identity, voice, and a portfolio site that converts
6. Legal — contracts, releases, copyright, AI clauses

### Track 2 — Finding Clients (12 hr · Beginner/Growing)
**Objective:** Build a reliable inbound + referral pipeline that books a full wedding season.

Modules:
1. Instagram playbook (Reels, hooks, collabs)
2. TikTok — discovery, hooks, recycling
3. Pinterest + SEO long-tail
4. Vendor relationships (planners, photographers, venues, florists)
5. Referral system — gifts, kickbacks, planner-only rate sheets
6. Marketplaces, directories, paid leads
7. The 4-email inquiry sequence (60%+ close rate)

### Track 3 — Pricing & Packages (6 hr · All)
**Objective:** Use the Aisle Pricing Engine™ to ship packages that protect 50–65% net margin.

Modules:
1. The Aisle Pricing Engine™ — 5-input formula
2. Three-tier package architecture (filter / anchor / anchor-setter)
3. High-margin add-on menu
4. Destination & travel pricing — full line-item model
5. Pricing psychology — anchoring, rounding, deliverable-led copy
6. The Aisle Raise Rule

### Track 4 — Client Experience (9 hr · Growing/Full-Time)
**Objective:** White-glove experience that turns one booking into three referrals.

Modules:
1. The Aisle Client Experience Method™ — 9 touchpoints
2. Inquiry-to-booked workflow (4 emails, 1 call)
3. Discovery call script + qualification framework
4. Onboarding — questionnaire, welcome guide, expectations
5. Wedding-week communication cadence
6. Day-of choreography and on-site presence
7. Delivery, review request, referral ask, anniversary touch

### Track 5 — Capturing Content (14 hr · All)
**Objective:** Shoot story-driven vertical content that posts itself and books the next 3 weddings.

Modules:
1. The 140-shot wedding day list (priority-ranked)
2. Storytelling structure — opening, midpoint, climax, button
3. BTS, getting-ready, detail coverage
4. Audio capture — lavs, ambient, vow audio, dance-floor
5. Trending Reels formats adapted to weddings
6. The "one usable reel per hour" rule
7. Coverage choreography with photo + video team

### Track 6 — Editing (11 hr · All)
**Objective:** Templated edit system that ships a same-night reel in under 45 minutes.

Modules:
1. CapCut for wedding creators
2. Mobile-first editing (iPhone Photos, LumaFusion, CapCut Pro)
3. Premiere Pro workflows for hybrid creators
4. Audio mixing — ducking, music selection, voiceover
5. Color + LUT setup for iPhone + cinema cameras
6. The Aisle Edit Templates™ library
7. Approvals, rounds, no-revision delivery model

### Track 7 — 24-Hour Delivery Systems (8 hr · Growing/Full-Time)
**Objective:** Operationalize The Aisle Delivery System™ — ship every wedding inside 24 hours.

Modules:
1. The Aisle Delivery System™ overview
2. Gallery-as-deliverable mindset
3. File organization, naming, ingest
4. On-site uploads — what, when, on what connection
5. Same-night reel SOP
6. Automated client delivery and gallery hand-off
7. 8-point QC checklist

### Track 8 — Scaling Operations (10 hr · Full-Time/Agency)
**Objective:** Solo operator → 2–5 person team without breaking quality.

Modules:
1. The Aisle Workflow Framework™ — 14 SOPs
2. Hiring your first editor (rate cards, test edits, NDAs)
3. Hiring a second shooter, brand consistency
4. Virtual assistants — inbox, scheduling, gallery prep
5. Automation stack — Zapier, Make, Notion, ClickUp
6. Team gallery review process
7. Quarterly P&L, owner draw, reinvestment cadence

### Track 9 — Luxury Weddings (9 hr · Premium)
**Objective:** Position, sell, and deliver for $10K+ luxury weddings and destination clients.

Modules:
1. Luxury client psychology — what they actually buy
2. Luxury branding — portfolio, website, deliverable presentation
3. White-glove service — concierge communication
4. Destination logistics — visas, travel days, gear shipping
5. Luxury pricing — the 3× rule and proposal psychology
6. Working with top planners and publications
7. Press, awards, luxury-list inclusion

### Track 10 — Aisle Mastery (5 hr · All)
**Objective:** Run the entire creator business inside Aisle.

Modules:
1. Account setup, brand kit, team invites
2. Creating events, pre-wedding workflows
3. On-the-day capture + live gallery population
4. Delivery galleries, hand-off, download analytics
5. Automation — templates, reminders, payment triggers
6. Aisle + your existing stack (Notion, Stripe, Dubsado)

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## Phase 4 — Module Spec (template)

Every module ships with:
- Module Name
- Module Objective (1 sentence)
- Target Audience (Beginner / Growing / Full-Time / Premium / Agency / All)
- Estimated Completion Time (hours)
- Difficulty Level (1–5)
- Prerequisites (module IDs)
- Learning Outcomes (3–5 bullets, action-verb led)
- Assessment Method (quiz / practical / case-study submission)
- Certification Criteria (which cert it counts toward)

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## Phase 5 — Lesson Spec (template)

Every lesson ships with:
- Lesson Title
- Lesson Description (meta)
- Lesson Duration (reading + practice)
- Learning Objectives (3–5)
- Key Concepts
- Practical Exercises (1–3)
- Homework (1)
- Downloadable Resources (PDF / Sheet / Notion)
- Common Mistakes (3–5)
- Pro Tips (3–5)
- Success Metrics (how to know you did it right)

Lesson depth target: Tier 1 — 3,000–4,000 words, 1 proprietary framework, tables, FAQ, JSON-LD (Article + FAQPage + HowTo + BreadcrumbList).

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## Phase 6 — Certification Program

### Certified Wedding Content Creator™
- **Requirements:** Tracks 1, 3, 5, 6, 7, 10. Submit 1 full wedding case study with same-night reel.
- **Assessments:** End-of-track quizzes + 1 capstone submission.
- **Skills demonstrated:** Business setup, pricing, capture, editing, same-day delivery, Aisle proficiency.
- **Badge:** Foundation cert. Industry standard entry-level credential.

### Certified Wedding Content Creator Pro™
- **Requirements:** Hold foundation. Complete Tracks 2, 4, 8. Submit 3 case studies with 24-hr delivery + >55% net margin season.
- **Assessments:** Capstone P&L review + 3-case-study panel review.
- **Skills demonstrated:** Scaled ops, hiring, advanced CX, season-long profit management.
- **Badge:** Professional cert. Awarded to systematized full-time businesses.

### Certified Luxury Wedding Content Creator™
- **Requirements:** Hold Pro. Complete Track 9. Submit 3 luxury weddings (avg >$8K) + 1 planner reference letter.
- **Assessments:** Luxury panel review.
- **Skills demonstrated:** Luxury positioning, white-glove service, destination logistics, planner partnerships.
- **Badge:** Luxury cert. Top-of-market signal.

### Certified Wedding Content Creator Agency™
- **Requirements:** Hold Pro. Complete Tracks 8 + 10. Show org chart, team SOPs, TTM revenue >$250K.
- **Assessments:** Agency P&L review + ops audit.
- **Skills demonstrated:** Hiring, team ops, multi-creator brand consistency, agency P&L.
- **Badge:** Agency cert. Studio-level credential.

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## Phase 7 — Downloadable Resource Library

Top 10 lead magnets (ship first):

1. **Wedding Content Creator Contract Template** — PDF — When: pre-booking — Value: drop-in legal protection
2. **Pricing Calculator** — Google Sheet — When: pre-quote — Value: runs Aisle Pricing Engine™ live
3. **140-Shot Wedding Day List** — PDF — When: pre-wedding — Value: zero-prep coverage plan
4. **Same-Night Reel SOP** — Notion template — When: wedding day — Value: <45-min reel pipeline
5. **Client Welcome Guide** — Canva template — When: post-booking — Value: white-glove onboarding asset
6. **Inquiry Email Sequence** — Swipe file (4 emails) — When: pre-booking — Value: 60%+ inquiry close
7. **Discovery Call Script** — PDF — When: pre-booking — Value: qualified discovery in 25 min
8. **Wedding Timeline Template** — Google Doc — When: wedding week — Value: aligned vendor schedule
9. **Editing Project Template** — CapCut + Premiere — When: post-wedding — Value: 50% edit-time reduction
10. **Quarterly P&L Template** — Google Sheet — When: end of quarter — Value: real margin visibility

Additional library: questionnaires, referral systems, upsell scripts, proposal templates, vendor outreach scripts, delivery checklists, editing SOPs.

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## Phase 8 — Community Features (designed, deferred)

- Discussion Areas (by track)
- Peer Reviews (case study critiques)
- Creator Challenges (monthly themes — e.g. "best same-night reel")
- Monthly Workshops (live, recorded)
- Expert Interviews (planners, photographers, venue owners)
- Live Q&A (with Aisle team)
- Mastermind Groups (cohort-based, 6–8 creators)
- Creator Spotlights (homepage feature)
- Progress Tracking (per-user)
- Leaderboards (by points, by certification)
- Referral Programs (Aisle revenue share)

Build order when re-prioritized: progress tracking → creator spotlights → discussion → workshops → masterminds → leaderboards.

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## Phase 9 — Gamification (designed, deferred)

- Points System (lesson complete, quiz passed, capstone submitted)
- Badges (track completion, framework mastery, streak)
- Achievements (first booking, first $10K month, first cert)
- Completion Milestones (% of track, % of path)
- Leveling System (1–10, tied to certs + revenue self-reports)
- Certification Unlocks (locked until prerequisites met)
- Progress Indicators (per lesson, per track, per path)
- Leaderboards (weekly, monthly, all-time)
- Streak Rewards (consecutive lesson days)

Build order when re-prioritized: progress indicators → badges → achievements → leveling → leaderboards → streaks.

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## Phase 10 — SEO Strategy per Lesson

Every lesson ships with:

- **SEO Title** (≤60 chars, keyword + brand)
- **SEO Meta Description** (≤160 chars, value prop + CTA)
- **Primary Keyword** (commercial or informational intent)
- **Secondary Keywords** (3–5 long-tail)
- **Internal Links** (3–5 to related lessons / blog / product)
- **Supporting Articles** (related blog posts)
- **Featured Snippet Opportunities** (40–60 word definition block, ordered list, comparison table)
- **AI SEO Opportunities** (clear definitions, named frameworks, citable stats)
- **ChatGPT Citation Opportunities** (FAQ schema + named frameworks like Aisle Pricing Engine™)
- **Perplexity Citation Opportunities** (data tables, ranges, original benchmarks)

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## Phase 11 — Creator Success Roadmap

| Tier | Skills | Systems | Mindset | Tools |
|---|---|---|---|---|
| $0 → $25K | Capture fundamentals, mobile editing, contract basics, inquiry response | Single package, manual booking, gallery delivery, 1 contract template | Volume to learn. Don't price below cost. Document every wedding. | iPhone, gimbal, lav mic, CapCut, Aisle Free, Stripe, Google Drive |
| $25K → $50K | Storytelling, audio capture, second-shooting, basic SEO | 3-tier package menu, inquiry workflow, retainer + balance schedule, 5 SOPs | Quote with confidence. Niche down. Build the referral list. | + Premiere / LumaFusion, Calendly, Dubsado/Honeybook, Aisle Pro |
| $50K → $100K | Advanced CX, planner partnerships, raise-rate cadence | 14 SOPs, automation stack, first editor hired, quarterly P&L | Treat the business as the product. Buy back your time first. | + Notion/ClickUp, Zapier, bookkeeper, Aisle Team |
| $100K → $250K | Hiring, team ops, brand stewardship, luxury sales process | Lead creator + 2 editors + 1 ops; centralized capture and delivery | You are no longer the creator — you are the studio owner. | + Aisle Studio, payroll, ATS, insurance riders, agency contract templates |
| $250K+ | Multi-creator brand consistency, luxury positioning, agency P&L | Org chart, training program, internal cert path, board-level reporting | Sell the studio's name, not yours. Build a moat with systems. | + Aisle Enterprise, fractional CFO, agency liability rider, brand attorney |

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## Phase 12 — Aisle Proprietary Frameworks

1. **The Aisle Method™** — Capture → Upload → Deliver → Grow.
2. **The Aisle Pricing Engine™** — (target hourly × 22) + gear/shoot + overhead/shoot + 30% profit cushion.
3. **The Aisle Delivery System™** — Gallery-as-deliverable + 5-stage upload cadence.
4. **The Aisle Client Experience Method™** — 9 touchpoints from inquiry to anniversary.
5. **The Aisle Workflow Framework™** — 14 SOPs every scaling creator needs.
6. **The Aisle Launch Framework™** — 90-day plan from zero to first booked wedding.
7. **The Aisle Raise Rule** — 2 of 3 triggers fires a 15–25% increase.
8. **The Aisle Creator Success Blueprint™** — Revenue tier roadmap from $0 to $250K+.

All frameworks named, trademarked, and referenced throughout lessons so they're cited externally and become industry vocabulary.

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## Phase 13 — Implementation Priority

### Top 20 lessons to ship first
1. How to Start a Wedding Content Creator Business
2. Wedding Content Creator Pricing Guide (Pricing Engine™)
3. How to Make $100K as a Wedding Content Creator
4. Wedding Content Creator Workflow
5. How to Deliver Wedding Content in 24 Hours
6. Wedding Content Creator Equipment Guide
7. Wedding Content Creator Client Experience Framework
8. Wedding Content Creator Contract Template & Clauses
9. Wedding Content Creator SOPs
10. Wedding Content Creator Editing Workflow
11. Instagram Strategy for Wedding Creators
12. TikTok Strategy for Wedding Creators
13. Discovery Call Script & Qualification Framework
14. Same-Night Reel SOP
15. The 140-Shot Wedding Day Shot List
16. Hiring Your First Editor
17. Destination Wedding Pricing & Logistics
18. Planner Partnerships & Referral Systems
19. How to Raise Your Rates (The Aisle Raise Rule)
20. Luxury Wedding Positioning & Sales

### Top 10 lead magnets
Same list as Phase 7.

### Top 10 certifications
Only 4 exist by design — scarcity protects value. Future expansions (deferred):
1. Certified Wedding Content Creator™
2. Certified Wedding Content Creator Pro™
3. Certified Luxury Wedding Content Creator™
4. Certified Wedding Content Creator Agency™
5. Certified Same-Day Delivery Specialist™ (deferred)
6. Certified Wedding Editor™ (deferred)
7. Certified Wedding Sales Specialist™ (deferred)
8. Certified Destination Wedding Specialist™ (deferred)
9. Certified Aisle Workflow Expert™ (deferred)
10. Certified Aisle Trainer™ (deferred — for educators)

### Top 10 highest-converting academy pages
1. /academy
2. /academy/curriculum
3. /academy/method
4. /academy/paths/beginner
5. /academy/paths/growing
6. /academy/paths/full-time
7. /academy/paths/premium
8. /academy/paths/agency
9. /academy/resources
10. /academy/certifications

### Top 10 lessons most likely to attract SEO traffic
Pricing Guide · How to Start a WCC Business · Equipment Guide · Contract Template · Shot List · How to Deliver in 24 Hours · Instagram Strategy · TikTok Strategy · How to Make $100K · Editing Workflow.

### Top 10 lessons most likely to drive Aisle signups
Same-Night Reel SOP · 24-Hour Delivery · SOPs · Workflow · Client Experience Framework · Hiring Editor · Discovery Call Script · Pricing Engine · Aisle Mastery: Capture · Aisle Mastery: Delivery.

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## Phase 14 — Quality Control

- ✓ Better than HubSpot Academy for wedding creators specifically
- ✓ Better than Kajabi University for vertical depth
- ✓ Valuable to a creator on their first wedding
- ✓ Valuable to an agency owner running 5 creators
- ✓ Globally applicable — US, EU, UK, AU, destination
- ✓ Every lesson maps to a search query (SEO + AI SEO)
- ✓ Every lesson reinforces an Aisle product capability without feeling salesy
- ✓ Certifications create a moat — the Aisle cert becomes industry standard
- ✓ Each track ships with a downloadable lead magnet
- ✓ Framework names cited externally by ChatGPT/Perplexity

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*Aisle Creator Academy — the operating system for wedding content creators, in education form.*